Brand safety for publishers
Use Mantis to provide fully transparent and customisable Brand Safety on your domains.
For too long, brand safe content has been hidden from advertisers because of overzealous tools and overlong keyword blocklists. For publishers, this can mean thousands of innocent articles are needlessly blocked (e.g. football content blocked for the word “shoot”, lifestyle content blocked for the phrase “nude lipstick”).
Mantis allows Publishers complete transparency over what inventory is being blocked by advertisers, and what brand safe inventory advertisers are missing out on.
Case study
Using a simple keyword blocklist used by a large supermarket chain, we saw 29% of the articles on a large newspaper blocked. Mantis accurately identified which articles were actually unsafe, and which were incorrectly categorised, blocking only 11% of content.
- Mantis integrates with your CMS, meaning your content is always categorised before going live
- No Latency. Because we’re appending data to your URLs, there is no additional latency on the page
- Brand Safety. Manage your settings for each agency or brand, or really on our constantly updated, centrally managed brand safety library
- Pricing. Pricing is based on url scans which makes this cost effective compared to current tool method of impressions or pageviews
- Natural Language, in every language. Providing classification and semantic detail to every article, using IBM Watson’s Natural Language Intelligence
- Contextual Targeting. Take context to the next level with several layers of semantic analysis , e.g. emotion
